%202074.pdf;EHEIM professionel3 250 350 350e 600 manual.pdf
DIRF Samspil mellem IR og øvrig ekstern kommunikation Iben Steiness Director, Carlsberg Investor Relations Agenda Introduktion Ekstern kommunikation i Carlsberg – IR vs medier Praktiske eksempler DIRF – 14. oktober 2011 Page 2 Introduktion • • Opdrag fra DIRF: - IR's samspil med PR og øvrig ekstern kommunikation - Hvordan anvender man bedst muligt finansiel og strategisk information i PR og øvrig ekstern kommunikation på en måde, hvor oplysningsforpligtelsen på den ene side ikke kompromitteres, og hvor man på den anden side udnytter finansiel information til at øge det generelle kendskab til virksomhedens aktiviteter? To yderpunkter i dag: - Carlsberg – stor organisation til at varetage ekstern kommunikation - Bavarian Nordic – ”one-man show” DIRF – 14. oktober 2011 Page 3 Our Communications Policy – The Voice of Carlsberg In Carlsberg communication is a driver and an enabler for achieving commercial objectives Everyone in Carlsberg is responsible for building and developing an open, professional, engaging and including communication environment, ensuring trust, efficiency and change ability. President & CEO Jørgen Buhl Rasmussen DIRF – 14. oktober 2011 POLICY THE VOICE OF CARLSBERG Page 4 Policy & Operational Procedures Policy Operational Procedures The overarching communication mission, objectives, responsibility and principles How we operate in our daily business, ensuring optimisation and excellence Carlsberg Group Communications Policy Media Relations Disclosure Internal Comm. Reputation Management Public Affairs Issues & Crisis Management Community Engagement Digital media Corporate Visual Identity THE VOICE OF CARLSBERG Overarching guidelines DIRF – 14. oktober 2011 Local plans Comm. strategy Crisis Manual Public Affairs ao THE CARLSBERG WAY More detailed; stakeholder focus/ responsibilty/ restrictions Detailed local planning & procedures Page 5 Kommunikationspolitikker og -procedurer • Media: - Lokalt: Every company in the Carlsberg Group is responsible for conducting professional media relations, primarily concerning the company, the market and society issues and for building the company's position in line with the company objectives. - HQ: Group Communications is responsible for all financial and share market sensitive communication - • Vedr. Oplysningsforpligtelsen: As stated in the Disclosure Operational Procedures, all information that is considered share price sensitive must first be communicated to the Copenhagen Stock Exchange via IR in Group Communications. Hereafter, it can be sent to the media by Group Communications, and/or by the local company to local media after approval from Group Communications IR: - In order to fulfill our obligations to the stock market and our own interests, full and sole responsibility for handling financial sensitive communication is placed in Group Communications/IR. DIRF – 14. oktober 2011 Page 6 IR i Carlsberg Vice President Peter Kondrup Director Iben Steiness DIRF – 14. oktober 2011 PA Gitte Sillemann Page 7 IR & Group Communication Communications & CSR SVP Anne-Marie Skov PA Gitte Sillemann Investor Relations VP Peter Kondrup Communications & CSR Northern Europe CSR & Public Affairs Communications & CSR Western Europe Strategic Change Communications Communications & CSR Eastern Europe Visit Carlsberg Communications & CSR Asia Corporate Communications DIRF – 14. oktober 2011 Page 8 External / internal communication split Communications & CSR SVP Anne-Marie Skov PA Gitte Sillemann Investor community & analysts Investor Relations Communications & CSR Northern Europe Media & internal communication Communications & CSR Western Europe Communications & CSR Eastern Europe Communications & CSR Asia Internal Group communication DIRF – 14. oktober 2011 Corporate Communications Page 9 Kommunikation i praksis: Løbende koordinering på tværs Communications & CSR SVP Anne-Marie Skov PA Gitte Sillemann Investor Relations Communications & CSR Northern Europe CSR & Public Affairs Communications & CSR Western Europe Strategic Change Communications Communications & CSR Eastern Europe Visit Carlsberg Communications & CSR Asia Corporate Communications DIRF – 14. oktober 2011 Page 10 Eksempler • Rusland • Kommercielle vs. investorinteresser • - prisforhøjelser, - råvarepriser, - bryggerilukninger, - etc. Skisma mellem lokale og Group agendaer - lokale udmeldinger af resultater og planer, - skatter og afgifter i Danmark, - etc. DIRF – 14. oktober 2011 Page 11
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